Our Expertise

EXPERTISE 1 — HR STRATEGY & TRANSFORMATION

"Vision & Alignment" For leaders seeking to transform their organization with clarity, method, and impact.

What I Bring

  • Comprehensive HR strategic diagnostics
  • Definition of HR roadmap & executive alignment
  • Repositioning HR as a business partner
  • Process optimization & reengineering
  • Management of transformation initiatives

The Promise

A clear, methodical, and impactful transformation for your organization.

EXPERTISE 2 — CULTURAL TRANSFORMATION & CHANGE MANAGEMENT

"Culture in Motion" For companies aiming to evolve practices and engage their teams.

What I Bring

  • Deployment of cultural transformation programs
  • Manager support during change
  • Internal communication & employee engagement
  • Modernization of managerial practices
  • Human, realistic, and mobilizing approach

The Promise

A strong, living, and sustainable culture driven by engaged teams.

EXPERTISE 3 — CRISIS MANAGEMENT & SENSITIVE TRANSITIONS

"Resilience & Continuity" To navigate with clarity and humanity in unstable contexts.

What I Bring

  • Crisis management (geopolitical, social, organizational)
  • HR emergency plans & business continuity
  • Relocation / restructuring / reorganization
  • Stabilization of social climate
  • Sensitive communication & executive support

The Promise

Bringing calm, clarity, and solutions when everything accelerates.

EXPERTISE 4 — LEADERSHIP & EXECUTIVE COACHING

"Enlightened Leadership" For leaders wanting more impact, perspective, and presence.

What I Bring

  • Executive coaching in complex contexts
  • Intercultural leadership (France–Russia bicultural expertise)
  • Strategic role onboarding
  • Clear and aligned communication
  • Development of relational intelligence

The Promise

A more confident, human, and solid leadership.

"People are the primary driver of sustainable performance."

Svetlana GEOFFROY – Founder of Atlana HR

Svetlana Geoffroy

Expert in HR Transformation & Intercultural Leadership

With over 15 years of international experience in Retail, Luxury, and Higher Education, I support executives and teams in HR transformation, change management, and crisis management projects.

My approach combines strategic vision with operational execution to deliver measurable business impact: cost optimization, reduced turnover, and improved employee engagement.

Career & Expertise

Franco-Russian bicultural, I spent over a decade in Russia and Ukraine leading large-scale HR transformations for major international groups.

At Richemont, I repositioned HR as a strategic business partner while managing a major geopolitical crisis: relocation of 120 employees and organizational transformation in uncertain conditions.

At Auchan Retail, I led a national cultural transformation program and deployed a Workforce Management project saving 30% of payroll, while contributing…

Svetlana GEOFFROY